CLIENT: MID-SIZED LOCAL BUSINESS, 16 YEARS IN OPERATION
One of our clients received 95% of its business from word-of-mouth referrals. Its position on Google was buried several pages back for important industry terms, and it was on page nine for its most valuable keyword. Although they ranked for their company name, that didn’t generate them visits or leads online. The website content was stale, and its backlink profile was riddled with spammy websites. The client’s goal was to improve its performance on Google, specifically for high-value, highly searched, and expensive local industry keywords.
We developed a plan to create new pieces of content regularly, including blog posts, site pages, press releases, and infographics. We also optimized and copy edited all of the site’s existing content. Along with the regularly updated content and promotion, we also employed a wide variety of other SEO tactics to improve rankings. This included: keyword optimization, on-page optimization, cleaning up the backlink profile, creating PR opportunities to gain high-quality local backlinks, optimizing online profiles, improving NAP consistency, and more.
After nine months, the company is now ranking on page 1 on Google for the general industry keyword we were targeting. Its position continues to push forward. Traffic increased nearly 3000% from last year. (Growth charts are available upon request.)
Through our public relations efforts, we created connections within the local community for the client. For example, the client now has relationships with a local school district, university, and children’s museum. Press release distribution has resulted in over 300 write-ups and new quality links.
CLIENT: MID-SIZED LOCAL COMPANY BREAKING INTO A NEW MARKET, 28 YEARS IN BUSINESS
A company in Houston saw a clientele that was by a vast majority female. The center serves men as well, but they made up just a small portion of its customers. The client believed this dichotomy was due to the website content and visual presentation. With an average value client of over $8,000 annual recurring revenue and an average lifetime value of over $30,000, this was a huge opportunity for the client. However, they didn’t want to risk losing their primarily female audience, so they weren’t really sure how to tackle the challenge.
We created a brand-new website to specifically target the male audience for this client. The website is a .org site with a strong focus on relevant content for their male target market. The website had custom branding and design, with well-researched content that adhered to the client’s specific brand voice and philosophy.
In four months, we created a new website just for men with 39 site pages and 29 blog posts. After just a few months of being live, the men’s site traffic was already receiving 25% as much traffic as their main site that had been in existence for over 20 years. It brought in 28 qualified male leads in the first two months.
CLIENT: SMALL LOCAL COMPANY, 29 YEARS IN BUSINESS
The client’s social media accounts were largely inactive. The client had not posted on social media in four months. Their sales were stagnant, and they had cars that had been sitting on the lot for over a year. The client’s goal was to increase car sales.
We leveraged the client’s $100/month budget to run Facebook ads and boosted posts to its target audience. We also created and followed a regular posting schedule on Facebook, Twitter, and Google Plus. We monitored all social channels and managed audience engagement.
We were able to move three cars that had sat on the lot for over 350 days each, eating away potential revenue. With a $10 adspend, we moved a car that had been on the lot for 540 days in 2 days, a car that had been on the lot 554 days sold in 4 days for $1.88 ad spend, and another vehicle sold after sitting on the lot 356 days in 6 days for a $4.05 ad spend. We also gained more than 100 new local, engaged page likes and followers in the first two months.
We believe in being nimble and adaptable. When we work together, your goals are our goals. We do what it takes to achieve them together.