ChatGPT Won’t Fix, Replace, or Even Guarantee to Help

Being a business owner, you’ve probably heard the hype about ChatGPT. You might be wondering if it’s a silver bullet for your marketing team. In short, no. Think of it as more like booster rockets. It will help you get off the ground rather than break records in speed or productivity!

Why isn’t my marketer using ChatGPT?

The truth is that many marketers need to learn how to get the most out of ChatGPT. It’s a powerful tool, but only when utilized correctly. To get the best results, you first need to have the following:

• Comprehension of your target market
• Understanding of their objections
• Grasp their needs before deploying a chatbot on your website

While it’s a fun and impactful marketing tool, ChatGPT is a complex plug-and-play solution. Therefore, you need to understand how it works best and prepare to adjust as needed.

What ChatGPT Should NOT be Doing Right Now:

As an experienced agency owner, I have seen firsthand what works and what doesn’t. I can tell you that a lot still needs to be added to unassisted chatbots. ChatGPT should not be your go to for SEO, content marketing, social media, ads, or email marketing.

• SEO tasks
• Writing long-form content
• Collecting link opportunities
• Pulling errors
• Curating anything in real-time (ChatGPT’s dataset is OLD)
• Accumliating keyword lists
• Creating optimization recommendations

ChatGPT vs Humans

ChatGPT still needs to be equipped to replace humans on complex tasks. The chatbot should automate some simpler processes. These could include:

• Customer service inquiries
• The ability to schedule appointments
• Taking orders
• Responding to questions
• Deliver customized messages based on age, location, etc.

ChatGPT could provide personalized experiences for customers if it offered any of these.

Many think ChatGPT replaces marketing efforts. However, ChatGPT is a research tool still under development. This means that you shouldn’t expect miracles. You should use it to supplement your existing marketing strategy. This will provide a more efficient customer experience.

ChatGPT Recap

Overall, ChatGPT is an exciting new tool for businesses. It can save time and money initially. Understanding your target audience will make the implementation process more successful. You just need to make sure to plan how to best use the technology. ChatGPT can become a valuable asset with your understanding, preparation, and patience. It can enhance your customer experience while boosting overall efficiency and success.

That said, it’s important to remember that some tasks still require human involvement. Only humans can provide customers with meaningful experiences from a stellar brand.

What ChatGPT Can be Doing:

Some tasks ChatGPT can handle with ease include:

• Customer service inquiries
• Scheduling and confirming appointments
• Taking orders and payments
• Providing access to product information
• Responding to frequently asked questions
• Delivering personalized messages based on user data such as age or location
• Helping customers navigate through the website’s features

ChatGPT Can Also be Trained to Offer Helpful Advice by:

• Suggesting real-time responses to frequently asked questions
• Offering targeted suggestions for products and services
• Writing short-form content (as long as unique inputs are used and a general overview & thoughtful rewrite and brand-voice is touched up)
• Creating branded content as long as inputs include audience insights and pain points
• Providing insights on customer sentiment
• Helping identify FAQs that are relevant to the conversation
• Making recommendations and helping individuals on their journey with a brand
• Assisting in customer service-related tasks
• Providing useful resources
• Generating ideas for brand voice
• Creating other platform versions of evergreen content (again on the overview and voice rewrite)

Additionally, changes this year have highlighted how agile teams need to be. Technology is shifting rapidly, and so are our people and customer behaviors. This is making even seasoned marketers work hard at adapting quickly enough!

Tips for transitioning your marketing team to an agile marketing team:

1. Embrace customer-centricity: Focus on understanding customer needs, wants, and preferences. This will help build marketing activities tailored to them
2. Invest in technology: Utilize tools like ChatGPT. Use this technology to automate processes, improve campaigns, and create efficiencies
3. Create a culture of agility: Encourage teams to think outside the box, try new things, and move quickly.
4. Measure, measure, and measure: Track campaign performance in real-time. This will allow you to optimize results and gauge customer sentiment
5. Collaborate across functions: Make sure data is shared between teams. This way everyone is on the same page regarding customer behavior
6. Embrace experimentation: Encourage your team to experiment with different tactics, tools, and strategies. This will help you stay ahead of the competition
7. Reevaluate goals regularly: Align customer feedback and marketing performance data with business objectives. This way, you can adjust tactics and activities to match desired outcomes
8. Invest in training: Make sure everyone on your team is up to date with the latest trends and best practices for effective marketing.

Investing in an agile approach allows teams to get ahead of the competition. This will ensure that their campaigns meet customer demands. Additionally, ChatGPT can help automate processes and make marketing teams more efficient. This is done by taking care of the tedious and manual tasks that take up valuable time. With an agile team and the power of ChatGPT, your marketing efforts can become a powerful asset. This helps you meet customer expectations while driving success for your business.  The future (and present) of digital marketing is here. So make sure you’re leveraging it to its fullest potential!

Set Realistic Expectations

As with any tool, it’s important to remember that quality is critical. The content created must have a human touch to be truly effective. ChatGPT can help take your marketing efforts to the next level, but it will still require some human intervention to reach that success!

Thanks for reading. I hope this post has helped you to understand the potential of ChatGPT in modern digital marketing. As well as how it can help your business unlock its full potential. If you have any questions or want to learn more about ChatGPT, feel free to reach out!

Until then, happy marketing!

Cheers!

At 15000 Cubits, we pride ourselves on staying ahead of the curve and adapting rapidly to change.

That’s why we offer a training program, HackHer Growth. It covers the essential skills for today’s marketer and helps you build a strong foundation.

Businesses need nimble teams that can execute quickly and efficiently. Let us help you build yours!

Want to learn more about our training program and how we can help your team? Drop us a line at 15000 Cubits today!

It’s nearly impossible for businesses to avoid impact from the pandemic.The number of COVID-19 cases surpassed a million. The shelter-in-place orders remain in many states. At this point, it’s just important to begin to identify all of the ways businesses are impacted negatively and work to mitigate damage. 

One particular and often underestimated area is, Google My Business (GMB). GMB experienced a sharp performance drop in impressions. In an article by the Search Engine Journal it was reported that in light of COVID-19 the following have experienced a performance drop:

• Google My Business views
• Clicks-to-driving directions
• Clicks-to-call
• Click-through to websites

In early April, the non-profit organization Main Street America conducted an online survey to assess the impact of COVID-19 on the approximately 300,000 small businesses across the network. The survey concluded that: 

1. Due to the loss of millions of dollars in revenues, unemployment has increased exponentially.
2. If the crisis continues through the end of 2020, more than 7 million small businesses may be at risk.
3. We don’t know exactly how long this could go on for, therefore, businesses will have to adjust to a “new normal” way of doing business. 

The good news? There is still hope!

Local Pack SEO

Implementing online strategies, such as local search engine optimization (SEO), is more powerful than ever. Local SEO can help nearby customers find your business on Google and other search engines.

In addition to SEO, businesses can utilize Google My Business (GMB) to display their information on both Google search and maps. It shows your business address, contact details, descriptions, attributes and more— so it is necessary that it is consistent and updated. GMB also allows your business to showcase what your business can provide, stand out qualities, and your services compared to that of similar providers. 

Using both local SEO and GMB, businesses can position themselves in the coveted local SEO 3-pack. The 3-pack is the collection of the first three businesses you see in the search results when using keywords like “near me” or “near [Location].”

How to Get in the Local 3-Pack

How can your business land in that coveted top 3 positions? Here are some ways you can optimize your ranking: 

• Make sure that your Google My Business (GMB) page is entirely filled in and up-to-date.
• Get your customers to leave a review on your GMB profile.
• Create relevant links and backlinks.
• Build your social media presence and post consistently.

Above all, to achieve a higher ranking, it is essential that your GMB page is accurate and complete. 

Positive Changes 

The silver lining is that experts are seeing gradual improvement happening, as the curve flattened out towards the end of March. This suggests customers are engaging with businesses with a sense of normalcy. 

On the more technical side, GMB is going through a lot of helpful changes, so it is important to remain aware and updated. They have added features to assist businesses that are only partially open by allowing you to add new attributes to your account such as “curbside pickup” or “no contact delivery.” 

So what is next? Below are some of our top tips to have your listing up to date and prepared for the reopening of America:

• Continue to keep your listing updated
• Optimize your listing based on GMB Insights, which gives you an idea on how customers find your listing
• Post photos and other relevant content that your target audience will want (you may try using Google Post)
• Encourage customers to leave reviews on your Google page but be aware that the reviews are taking time to be published due to Google reallocating its resources. For example, we had a review posted 2 weeks ago that was just visible to us yesterday.
• Respond to comments and questions immediately
• Add offers to your listing

Talk to local marketing specialists and SEO experts for more customized assistance. For a free Google My Business Audit you can email digital@15000cubits.com or contact us now!

A Google core algorithm update happens only a few times per year. This update launched on May 4th and is the second core update of 2020. 

And in case this core update impacts your business, we didn’t want to leave you like Leia in Star Wars saying, “Help me, Obi-Wan Kenobi. You’re my only hope” after the fact. 

We are going to break this down piece by piece to help you understand how this may impact your business.

Google Core Algorithm 2020 Overview

Google made broad system changes to their search result algorithm. While you may notice changes to your search results at any time, core updates are known for causing significant changes to Google results in a short period of time. 

Google claims it doesn’t target any particular website during an update. However, it does affect how your content is analyzed, making it normal to see a big drop or rise in your rankings. Therefore, if you see a big drop, this does not mean the content is violating their guidelines or has been targeted by Google, it just means their algorithm is grading your content differently.

What do we know about this Google Core Update?

This is the first update launched since the general outbreak of COVID-19. During the last update in January, the virus was still confined to parts of China and was not yet considered a global concern. Since then, Google has announced that searches related to COVID-19 have skyrocketed to historic highs of any topic they have ever measured. Since Google does not specify what the core update changes made are, we can only speculate how much of it is related to COVID-19.

How can the May Google update impact you?

In this latest update, Google clarified that pages can drop even if nothing is wrong with them. This is due to the changing priorities and how content is examined. Even though we don’t know the specifics of the update, there are still things you can do if you see a significant drop in your rankings. Google advises on improving your content quality and providing original and substantial information. 

You can see the full list of advice Google gives in its official release here. Due to the volatility in rankings this will cause for the next few weeks, now is the best time to update your SEO for maximum results.

How to monitor for impact?

Expect to see at least some impact due to this update on your website. We recommend keeping a close eye on your page rankings on Google search, as well as traffic and sources on Google analytics for the next few weeks. If you see a sudden drop or rise in the website rankings, then it will also affect the amount of traffic the website receives shortly after. Consider other websites will also be making changes due to the update, so those initial ranking changes might not be as permanent as they first appear. 

Instructions to check the impact on your website traffic –

Go to Google Analytics account. 

1. Click Acquisition.
2. Click the date and set May 4th as the starting date.
3. Click organic search.

In the organic window you can see how much your organic traffic has been affected since the May 4th update!

Not sure where to start? We are here to help!

Do you need an extra hand with your website and digital marketing? We at 15000 Cubits specialize in helping small businesses get up to date with the fast moving online world of marketing. Contact us for an audit today!