Case Studies
Let’s Talk About Our Work
We’re passionate about helping our clients grow their businesses. Here are a few examples of how our work has made a positive impact.
Client: Mid-sized Local Moving Company
16 Years In Operation
Situation
One of our clients received 95% of its business from word-of-mouth referrals. Its position on Google was buried several pages back for important industry terms, and it was on page nine for its most valuable keyword. The website content was stale, and its backlink profile was riddled with spammy websites. The client’s goal was to improve its performance on Google, specifically for high-value, highly searched, and expensive local industry keywords.
Solution
We developed a plan to create new pieces of content regularly, including blog posts, site pages, press releases, and infographics. We also optimized and copy edited all of the site’s existing content. Along with the regularly updated content and promotion, we also employed a wide variety of other SEO tactics to improve rankings. This included: keyword optimization, on-page optimization, cleaning up the backlink profile, creating PR opportunities to gain high-quality local backlinks, optimizing online profiles, improving NAP consistency, and more.
Results
After nine months, the company is now ranking on page 1 on Google for the general industry keyword we were targeting. Its position continues to push forward. Organic search traffic increased over 150%. Through our public relations efforts, we created connections within the local community for the client. For example, the client now has relationships with a local school district, university, and children’s museum. Press release distribution has resulted in over 300 write-ups and new quality links.
Client: Mid-sized Medical Business Breaking Into A New Market
28 Years In Operation
Situation
A company in Houston saw a clientele that was by a vast majority female. The center serves men as well, but they made up just a small portion of its customers. The client believed this dichotomy was due to the website content and visual presentation. With an average value client of over $8,000 annual recurring revenue and an average lifetime value of over $30,000, this was a huge opportunity for the client. However, they didn’t want to risk losing their primarily female audience, so they weren’t really sure how to tackle the challenge.
Solution
We created a brand-new website to specifically target the male audience for this client. The website is a .org site with a strong focus on relevant content for their male target market. The website had custom branding and design, with well-researched content that adhered to the client’s specific brand voice and philosophy.
Results
In four months, we created a new website just for men with 39 site pages and 29 blog posts. After just a few months of being live, the men’s site traffic was already receiving 25% as much traffic as their main site that had been in existence for over 20 years. It brought in 28 qualified male leads in the first two months.
Client: Fast-Growing Branding Agency (White Labeled Digital Marketing Services)
5 Years In Operation
Situation
A fast-growing branding agency with a strong emphasis on visual design and brand strategy needed to expand their digital marketing service offerings. Adding additional staff and investing the time into learning a new field just wasn’t economically viable. Instead, our client contacted 15000 Cubits looking for a strategic partner that could take ownership of the entire digital marketing segment of their business and white label it as a new service offering from their agency.
Solution
15000 Cubits became an extension of their organization, learning their brand voice and becoming one with their organization. Our team provided account managers to attend every client meeting and back their agency up on any digital marketing issue that arose. All reports were branded with the client’s name and logo and 15000 Cubits gave them confidence in expanding this new segment of their business because they knew that we would have them covered, no matter what the client threw at them.
Results
Once 15000 Cubits implemented their digital marketing strategy onto the client’s paid search engine marketing and social media advertising, year-over-year results improved drastically. In the first year, we were able to improve paid search advertising click-through-rate by 242%, increase landing page traffic by 100%, and reduce the cost-per-click by 50%.
