This is the world of digital and content marketing. Continuous learning and improvement are essential. Especially in the constantly evolving landscape today.
Here! Some cold 🥶 hard truth about why that’s important:
- 63% of marketers reported feeling “always or frequently overwhelmed” by their workloads
- 76% of marketers believe marketing changed more in the two prior years than in the previous 50 years
- 69% of professionals believe their skills are more important than their college degree
So, there you have it. Constant learning has never been more important. With ChatGPT, the landscape, and demand are even faster and more rigorous than ever before.
Why are Most Content Marketing Courses Not Enough?
- Becoming outdated quickly
- Templatized and non-specific
- Not actionable, more of high-level overviews
- Tool agnostic, so application is hard
That’s why we created HackHer Growth. It’s the ultimate, dynamic content marketing course for free in our training community. We provide real-time support and industry knowledge. We focus on current member challenges. So everything is fresh and relevant.
With this being said, after sitting in on one of our live training sessions at HackHer Growth today, I wanted to share a glimpse into the program’s happenings.
There are moments when you witness the spark of learning and understanding in the eyes of in-house marketers that make every teaching experience worthwhile. Today, as part of our HackHer Growth training community, my team and I at 15000 Cubits had the pleasure of being a part of such a moment.
Real-time Learning and Hands-on Moments
The women in the room were eager to learn how to use and research keywords and simple Google search techniques. It was inspiring to see the group’s enthusiasm and drive to improve and learn.
Our hour-long session today was only a tiny glimpse of the wealth of knowledge and experience that HackHer Growth provides. We’re excited to continue empowering marketers with the tools they need to excel in their roles and foster growth within their companies.
A Glimpse into the Magic
Throughout the hour, HackHers asked a variety of questions related to their content marketing strategies, seeking insights on overcoming obstacles and achieving success. One valuable topic covered was understanding Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) algorithm and its significance in content creation.
Another key discussion centered around efficient keyword research using Google. To help you unlock the potential of your content marketing strategy, here’s a recap of some high points:
- Identify your primary keyword: Start by determining the main keyword that represents the core topic of your content.
- Generate LSI keywords using Google’s search bar: Type your primary keyword into Google’s search bar and observe the autocomplete suggestions. These suggestions are LSI keywords related to your main topic and can help you create more diverse content.
- Explore the “People also ask” and “Searches related to” sections: Scroll through the search results page and take note of the “People also ask” section, which provides additional relevant questions and phrases. Also, look for the “Searches related to” section at the bottom of the page for more LSI keywords.
- Analyze top-ranking content: Examine the top-ranking pages for your primary keyword and identify commonly used terms and phrases. These can serve as additional LSI keywords for your content.
- Incorporate LSI keywords naturally: Use the LSI keywords strategically throughout your content, ensuring that they fit naturally within the context of your writing.
The interactive nature of our training community, HackHer Growth, allows marketers to receive personalized guidance and in-depth insights into their specific needs and challenges. By participating in such a supportive environment, marketers can grow their skills, enhance their strategies, and ultimately, drive success for their businesses.
Content Marketing Certificate and Beyond
Even with a content marketing certificate, marketers need to expand their knowledge. This is required to remain competitive with their work. In our training community, members receive personalized guidance. We focus on their specific needs and challenges. This allows them to grow their skills. The learnings enhance their strategies.
This article is not to promote anything. It’s simply to showcase marketers have options. There are new solutions beyond outdated, stagnant courses and certificates.
The Role of Training Communities in Professional Growth
A training community, such as HackHer Growth, provides numerous benefits for content marketers seeking to enhance their skills and strategies:
- Personalized Guidance: Members receive tailored advice and support based on their unique challenges and requirements.
- In-Depth Insights: Learn from experienced content marketers who share valuable knowledge and real-life case studies.
- Collaborative Learning: Engage in discussions, exchange ideas, and learn from fellow members who face similar challenges.
- Real-Time Problem Solving: Address current obstacles and seek solutions from the collective wisdom of the community.
- Networking Opportunities: Build connections with like-minded professionals, creating opportunities for collaboration and potential career advancements.
A Dynamic Syllabus – Meeting Your Needs in Real-Time
Our “dynamic syllabus” ensures that we build the training topics based on the current challenges our members are facing. By participating in such a supportive environment, marketers can stay agile, adapt to industry changes, and ultimately, drive success for their businesses.
Comprehensive Digital and Content Marketing Training Course
The value of a training community like HackHer Growth lies in the collective knowledge and hands-on experience shared among its members. As the future of content marketing courses for free, our interactive approach allows marketers to receive tailored guidance and in-depth insights into their specific needs and challenges.
Whether you’re a marketing professional looking for a content marketing course for free or a business seeking to empower your marketing team, consider joining our training community to unlock the potential of content marketing and drive success for your organization.