Better than a Content Marketing Course for Free

This is the world of digital and content marketing. Continuous learning and improvement are essential. Especially in the constantly evolving landscape today.

Here! Some cold 🥶 hard truth about why that’s important:

63% of marketers reported feeling “always or frequently overwhelmed” by their workloads
76% of marketers believe marketing changed more in the two prior years than in the previous 50 years
69% of professionals believe their skills are more important than their college degree

So, there you have it. Constant learning has never been more important. With ChatGPT, the landscape, and demand are even faster and more rigorous than ever before.

Why are Most Content Marketing Courses Not Enough?

Most courses have the same pitfalls, like:

Becoming outdated quickly
Templatized and non-specific
Not actionable, more of high-level overviews
Tool agnostic, so application is hard

That’s why we created HackHer Growth. It’s the ultimate, dynamic content marketing course for free in our training community. We provide real-time support and industry knowledge. We focus on current member challenges. So everything is fresh and relevant.

With this being said, after sitting in on one of our live training sessions at HackHer Growth today, I wanted to share a glimpse into the program’s happenings.

There are moments when you witness the spark of learning and understanding in the eyes of in-house marketers that make every teaching experience worthwhile. Today, as part of our HackHer Growth training community, my team and I at 15000 Cubits had the pleasure of being a part of such a moment.

Real-time Learning and Hands-on Moments

The women in the room were eager to learn how to use and research keywords and simple Google search techniques. It was inspiring to see the group’s enthusiasm and drive to improve and learn.

Our hour-long session today was only a tiny glimpse of the wealth of knowledge and experience that HackHer Growth provides. We’re excited to continue empowering marketers with the tools they need to excel in their roles and foster growth within their companies.

A Glimpse into the Magic

Throughout the hour, HackHers asked a variety of questions related to their content marketing strategies, seeking insights on overcoming obstacles and achieving success. One valuable topic covered was understanding Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) algorithm and its significance in content creation.

Another key discussion centered around efficient keyword research using Google. To help you unlock the potential of your content marketing strategy, here’s a recap of some high points:

Identify your primary keyword: Start by determining the main keyword that represents the core topic of your content.
Generate LSI keywords using Google’s search bar: Type your primary keyword into Google’s search bar and observe the autocomplete suggestions. These suggestions are LSI keywords related to your main topic and can help you create more diverse content.
Explore the “People also ask” and “Searches related to” sections: Scroll through the search results page and take note of the “People also ask” section, which provides additional relevant questions and phrases. Also, look for the “Searches related to” section at the bottom of the page for more LSI keywords.
Analyze top-ranking content: Examine the top-ranking pages for your primary keyword and identify commonly used terms and phrases. These can serve as additional LSI keywords for your content.
Incorporate LSI keywords naturally: Use the LSI keywords strategically throughout your content, ensuring that they fit naturally within the context of your writing.

The interactive nature of our training community, HackHer Growth, allows marketers to receive personalized guidance and in-depth insights into their specific needs and challenges. By participating in such a supportive environment, marketers can grow their skills, enhance their strategies, and ultimately, drive success for their businesses.

Content Marketing Certificate and Beyond

Even with a content marketing certificate, marketers need to expand their knowledge. This is required to remain competitive with their work. In our training community, members receive personalized guidance. We focus on their specific needs and challenges. This allows them to grow their skills. The learnings enhance their strategies.

This article is not to promote anything. It’s simply to showcase marketers have options. There are new solutions beyond outdated, stagnant courses and certificates.

The Role of Training Communities in Professional Growth

A training community, such as HackHer Growth, provides numerous benefits for content marketers seeking to enhance their skills and strategies:

Personalized Guidance: Members receive tailored advice and support based on their unique challenges and requirements.
In-Depth Insights: Learn from experienced content marketers who share valuable knowledge and real-life case studies.
Collaborative Learning: Engage in discussions, exchange ideas, and learn from fellow members who face similar challenges.
Real-Time Problem Solving: Address current obstacles and seek solutions from the collective wisdom of the community.
Networking Opportunities: Build connections with like-minded professionals, creating opportunities for collaboration and potential career advancements.

A Dynamic Syllabus – Meeting Your Needs in Real-Time

Our “dynamic syllabus” ensures that we build the training topics based on the current challenges our members are facing. By participating in such a supportive environment, marketers can stay agile, adapt to industry changes, and ultimately, drive success for their businesses.

Comprehensive Digital and Content Marketing Training Course

The value of a training community like HackHer Growth lies in the collective knowledge and hands-on experience shared among its members. As the future of content marketing courses for free, our interactive approach allows marketers to receive tailored guidance and in-depth insights into their specific needs and challenges.

Whether you’re a marketing professional looking for a content marketing course for free or a business seeking to empower your marketing team, consider joining our training community to unlock the potential of content marketing and drive success for your organization.

ChatGPT

Business, Marketing, SEO

ChatGPT Won’t Fix, Replace, or Even Guarantee to Help

Being a business owner, you’ve probably heard the hype about ChatGPT. You might be wondering if it’s a silver bullet for your marketing team. In short, no. Think of it as more like booster rockets. It will help you get off the ground rather than break records in speed or productivity!

Why isn’t my marketer using ChatGPT?

The truth is that many marketers need to learn how to get the most out of ChatGPT. It’s a powerful tool, but only when utilized correctly. To get the best results, you first need to have the following:

Comprehension of your target market
Understanding of their objections
Grasp their needs before deploying a chatbot on your website

While it’s a fun and impactful marketing tool, ChatGPT is a complex plug-and-play solution. Therefore, you need to understand how it works best and prepare to adjust as needed.

**What ChatGPT Should NOT be Doing Right Now:**

As an experienced agency owner, I have seen firsthand what works and what doesn’t. I can tell you that a lot still needs to be added to unassisted chatbots. ChatGPT should not be your go to for SEO, content marketing, social media, ads, or email marketing.

SEO tasks
Writing long-form content
Collecting link opportunities
Pulling errors
Curating anything in real-time (ChatGPT’s dataset is OLD)
Accumliating keyword lists
Creating optimization recommendations

ChatGPT vs Humans

ChatGPT still needs to be equipped to replace humans on complex tasks. The chatbot should automate some simpler processes. These could include:

Customer service inquiries
The ability to schedule appointments
Taking orders
Responding to questions
Deliver customized messages based on age, location, etc.

ChatGPT could provide personalized experiences for customers if it offered any of these.

Many think ChatGPT replaces marketing efforts. However, ChatGPT is a research tool still under development. This means that you shouldn’t expect miracles. You should use it to supplement your existing marketing strategy. This will provide a more efficient customer experience.

ChatGPT Recap

Overall, ChatGPT is an exciting new tool for businesses. It can save time and money initially. Understanding your target audience will make the implementation process more successful. You just need to make sure to plan how to best use the technology. ChatGPT can become a valuable asset with your understanding, preparation, and patience. It can enhance your customer experience while boosting overall efficiency and success.

That said, it’s important to remember that some tasks still require human involvement. Only humans can provide customers with meaningful experiences from a stellar brand.

What ChatGPT Can be Doing:

Some tasks ChatGPT can handle with ease include:

Customer service inquiries
Scheduling and confirming appointments
Taking orders and payments
Providing access to product information
Responding to frequently asked questions
Delivering personalized messages based on user data such as age or location
Helping customers navigate through the website’s features

ChatGPT Can Also be Trained to Offer Helpful Advice by:

Suggesting real-time responses to frequently asked questions
Offering targeted suggestions for products and services
Writing short-form content (as long as unique inputs are used and a general overview & thoughtful rewrite and brand-voice is touched up)
Creating branded content as long as inputs include audience insights and pain points
Providing insights on customer sentiment
Helping identify FAQs that are relevant to the conversation
Making recommendations and helping individuals on their journey with a brand
Assisting in customer service-related tasks
Providing useful resources
Generating ideas for brand voice
Creating other platform versions of evergreen content (again on the overview and voice rewrite)

Additionally, changes this year have highlighted how agile teams need to be. Technology is shifting rapidly, and so are our people and customer behaviors. This is making even seasoned marketers work hard at adapting quickly enough!

Tips for transitioning your marketing team to an agile marketing team:

Embrace customer-centricity: Focus on understanding customer needs, wants, and preferences. This will help build marketing activities tailored to them
Invest in technology: Utilize tools like ChatGPT. Use this technology to automate processes, improve campaigns, and create efficiencies
Create a culture of agility: Encourage teams to think outside the box, try new things, and move quickly.
Measure, measure, and measure: Track campaign performance in real-time. This will allow you to optimize results and gauge customer sentiment
Collaborate across functions: Make sure data is shared between teams. This way everyone is on the same page regarding customer behavior
Embrace experimentation: Encourage your team to experiment with different tactics, tools, and strategies. This will help you stay ahead of the competition
Reevaluate goals regularly: Align customer feedback and marketing performance data with business objectives. This way, you can adjust tactics and activities to match desired outcomes
Invest in training: Make sure everyone on your team is up to date with the latest trends and best practices for effective marketing.

Investing in an agile approach allows teams to get ahead of the competition. This will ensure that their campaigns meet customer demands. Additionally, ChatGPT can help automate processes and make marketing teams more efficient. This is done by taking care of the tedious and manual tasks that take up valuable time. With an agile team and the power of ChatGPT, your marketing efforts can become a powerful asset. This helps you meet customer expectations while driving success for your business. The future (and present) of digital marketing is here. So make sure you’re leveraging it to its fullest potential!

Set Realistic Expectations

As with any tool, it’s important to remember that quality is critical. The content created must have a human touch to be truly effective. ChatGPT can help take your marketing efforts to the next level, but it will still require some human intervention to reach that success!

Thanks for reading. I hope this post has helped you to understand the potential of ChatGPT in modern digital marketing. As well as how it can help your business unlock its full potential. If you have any questions or want to learn more about ChatGPT, feel free to reach out!

Until then, happy marketing!

Cheers! 🙂

At 15000 Cubits, we pride ourselves on staying ahead of the curve and adapting rapidly to change.

That’s why we offer a training program, HackHer Growth. It covers the essential skills for today’s marketer and helps you build a strong foundation.

Businesses need nimble teams that can execute quickly and efficiently. Let us help you build yours!

Want to learn more about our training program and how we can help your team? Drop us a line at 15000 Cubits today!

Impact of COVID19 on Local Google My Business

Business, Marketing, SEO

It’s nearly impossible for businesses to avoid impact from the pandemic.The number of COVID-19 cases surpassed a million. The shelter-in-place orders remain in many states. At this point, it’s just important to begin to identify all of the ways businesses are impacted negatively and work to mitigate damage.

One particular and often underestimated area is, Google My Business (GMB). GMB experienced a sharp performance drop in impressions. In an article by the Search Engine Journal it was reported that in light of COVID-19 the following have experienced a performance drop:

Google My Business views
Clicks-to-driving directions
Clicks-to-call
Click-through to websites

In early April, the non-profit organization Main Street America conducted an online survey to assess the impact of COVID-19 on the approximately 300,000 small businesses across the network. The survey concluded that:

Due to the loss of millions of dollars in revenues, unemployment has increased exponentially.
If the crisis continues through the end of 2020, more than 7 million small businesses may be at risk.
We don’t know exactly how long this could go on for, therefore, businesses will have to adjust to a “new normal” way of doing business.

The good news? There is still hope!

Local Pack SEO

Implementing online strategies, such as local search engine optimization (SEO), is more powerful than ever. Local SEO can help nearby customers find your business on Google and other search engines. Local 3-Pack Example

In addition to SEO, businesses can utilize Google My Business (GMB) to display their information on both Google search and maps. It shows your business address, contact details, descriptions, attributes and more— so it is necessary that it is consistent and updated. GMB also allows your business to showcase what your business can provide, stand out qualities, and your services compared to that of similar providers.

Using both local SEO and GMB, businesses can position themselves in the coveted local SEO 3-pack. The 3-pack is the collection of the first three businesses you see in the search results when using keywords like “near me” or “near [Location].”

How to Get in the Local 3-Pack

How can your business land in that coveted top 3 positions? Here are some ways you can optimize your ranking:

Make sure that your Google My Business (GMB) page is entirely filled in and up-to-date.
Get your customers to leave a review on your GMB profile.
Create relevant links and backlinks.
Build your social media presence and post consistently.

Above all, to achieve a higher ranking, it is essential that your GMB page is accurate and complete.

Positive Changes

The silver lining is that experts are seeing gradual improvement happening, as the curve flattened out towards the end of March. This suggests customers are engaging with businesses with a sense of normalcy.

On the more technical side, GMB is going through a lot of helpful changes, so it is important to remain aware and updated. They have added features to assist businesses that are only partially open by allowing you to add new attributes to your account such as “curbside pickup” or “no contact delivery.”

So what is next? Below are some of our top tips to have your listing up to date and prepared for the reopening of America:

Continue to keep your listing updated
Optimize your listing based on GMB Insights, which gives you an idea on how customers find your listing
Post photos and other relevant content that your target audience will want (you may try using Google Post)
Encourage customers to leave reviews on your Google page but be aware that the reviews are taking time to be published due to Google reallocating its resources. For example, we had a review posted 2 weeks ago that was just visible to us yesterday.
Respond to comments and questions immediately
Add offers to your listing

Talk to local marketing specialists and SEO experts for more customized assistance. For a free Google My Business Audit you can email digital@15000cubits.com or contact us now!